David Ricci
UX Designer
David Ricci is a multidisciplinary design leader with over 20 years of hands-on experience spanning UI, UX, CX, print design, web production, and front-end development. But his impact goes far beyond tools and timelines, David is a storyteller, strategist, and systems thinker who brings clarity to complexity and beauty to function.
Throughout his career, David has built a legacy of award-winning UX work by blending human-centered design with business-driven results. His approach is rooted in empathy and curiosity, using research and user insights to guide thoughtful, inclusive, and forward-thinking design decisions.
Whether crafting seamless digital experiences or leading cross-functional teams through ambiguity, he brings a calm, decisive energy that inspires confidence and creativity. David is not only a master of design principles, he's a translator between users, engineers, and executives.
With exceptional communication and management interfacing skills, he aligns vision with execution and ensures every project moves forward with purpose. His creative direction empowers teams, ignites collaboration, and fuels innovation from the inside out.
Equally strategic and hands-on, David is also a tireless problem solver and seasoned negotiator. He thrives in high-stakes environments where quick thinking, deep listening, and elegant solutions are the norm. He doesn't just design products, he designs outcomes.
A visionary at heart, David continually explores emerging technologies, design trends, and the evolving intersection of people and digital systems. He's not just keeping up with the future, he's helping shape it.
David's UX Design Methods: A User-Centered Approach
David takes a comprehensive, human-centered approach to UX, using proven methods to understand users, design meaningful solutions, and test usability. His process spans five core stages:
1. User Research
To build empathy, David uses interviews, surveys, field studies, diary studies, personas, and empathy maps, uncovering user behaviors, motivations, and pain points.
2. Analysis
He organizes research findings through affinity mapping, customer journey maps, task analysis, heuristic evaluation, and competitive analysis to guide informed design decisions.
3. Ideation
David facilitates collaborative workshops using brainstorming, Crazy 8s, storyboarding, and design studios to explore creative solutions in an open, risk-tolerant environment.
4. Prototyping
He creates low- and high-fidelity prototypes using sketching, wireframing, and tools like Figma and Axure to visualize and iterate on ideas quickly.
5. Testing
David validates designs with usability testing, A/B testing, eye tracking, and first-click testing—ensuring the final product is intuitive, effective, and aligned with user needs.
Conclusion
By combining empathy, strategy, and iteration, David’s UX methods lead to smart, user-driven solutions that deliver both value and impact.
For David, UX design is a deeply collaborative craft, an ever-evolving dialogue among people, technology, and purpose. He operates at the intersection of strategy and empathy, closely partnering with designers, engineers, researchers, product managers, stakeholders, clients, and users to bring digital experiences to life.
David's process is founded on the belief that the best products are not merely built; they are discovered through conversation, iteration, and a relentless pursuit of clarity. He begins with thorough research, engaging in user interviews, analyzing behavioral data, mapping user journeys, and conducting field observations to uncover insights that often lie beneath the surface.
He excels at translating complexity into simplicity, transforming abstract ideas into low-fidelity prototypes that evolve into polished, scalable systems. His focus extends beyond aesthetics and functionality; he emphasizes the importance of understanding why a product matters. By continuously validating ideas with actual users and gathering feedback throughout the design process, he ensures that every solution is grounded in reality and aligned with both user needs and business objectives.
What sets David apart is his ability to unite diverse teams around a shared vision. In whiteboard sessions, design critiques, and live prototyping workshops, he fosters alignment and ignites creativity. His work is where strategy meets soul—where a seamless checkout process, an intuitive dashboard, or a joyful interaction reflects countless hours of thoughtful thinking, testing, and refinement.
To David, great UX design doesn't just address problems; it reveals opportunities. When teams collaborate with curiosity, openness, and a deep respect for the people they are designing for, the outcome is more than just a product; it's a meaningful experience. It becomes an experience that resonates, endures, and creates real, measurable value.
At its core, UX design is a human-centered act of collaboration, an ongoing dialogue between people, ideas, and possibilities. David thrives at the intersection of creativity and strategy, where designers, engineers, researchers, product managers, business stakeholders, and users converge to co-create meaningful digital experiences.
He approaches every project as a shared journey—guided by empathy, informed by research, and shaped through continuous iteration. By using a broad spectrum of qualitative and quantitative methods, David uncovers not only what users do, but why they do it, revealing unmet needs, hidden frustrations, and untapped opportunities.
Through active listening, testing, and refinement, he evolves ideas in partnership with real users to ensure solutions are not only functional, but intuitive, engaging, and genuinely useful. As a UX and Product Designer, David believes design is more than aesthetics, it's about creating clarity from complexity, removing friction, and crafting experiences that empower people while driving value for organizations.
When diverse minds unite around a shared vision, the outcome isn’t just a product—it’s a living, breathing experience with the power to connect, delight, and make a lasting difference.
Customers
Awards
Projects
