UX Strategy by eliminating "Feature Wars"

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• Moving beyond the "feature" arms race to lead the competition. Then Honing user research efforts to uncover delighter's.
• Creating design principles that drive the entire team to think about delight.
• Identifying opportunities where design can exceed user expectations.
• Eliminate wasted "tool time" to delight with an optimized user experience.
• Understanding where design can touch users' lives in a meaningful way.
• Taking advantage of new methods, techniques, and perspectives on "delightful" design.
• Strive to gain a deeper understanding of the Why!
• Have a deep user research toolkit.
• Develop research-based design principles to guide product direction.
• Always providing new insights to critical strategy discussions.

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